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Apply these strategies and you will be amazed at the immediate impact they can have on your business’s sales and profits . Written by our marketing experts, these proven profit producing strategies have been tested with thousands of independent businesses in the restaurant, auto repair and retail industries.
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If your frustration is wanting more new customers, or increasing sales, or taking home more money, the key to achieving those goals lies in your ability to market your business. And you probably think it isn’t your area of expertise, or it frustrates you, so you put it off.
The solution is easier than you think. It’s spending the time now, at the beginning of the year, to come up with a plan and to take action on it. Last week we shared a downloadable marketing plan for you to use - this week we’re taking action on it.
When it comes to marketing your business and increasing sales and profits, nothing will bring you more success than creating a marketing plan. With a plan, you’ll take advantage of important opportunities and events and end up accomplishing marketing in advance, avoiding stress and creating bigger results.
This seems a silly, time consuming task, but this will make you feel great to have accomplished it – and it will make you more productive as you move forward into the New Year.
We all like to think that our business is so loved by our customers that they spend time thinking about how they can come and spend money with us again.
Unfortunately, they, like the rest of us, have so many other things on their mind - their work, their kids’ schoolwork, soccer schedules, piano practice, getting to the gym, grocery shopping…. The list is endless.
You can’t trust that they will return automatically.
You have three advantages that your competitors lack giving you the ability to squash your competition.
Sears printed its iconic holiday Wish Book from 1933 to 2011, and once again in 2017. During its 78-year run, Sears reported that "tens of millions" in sales were made. All from mailing a catalog. They were the Amazon of their day. And now, Amazon is taking a cue from them to use use one of the oldest and most reliable forms of marketing and you should be too.