Your Unique Opportunity
The tables have turned, and they are in your favor.
The Six Biggest Business Killers
Being an Independent Business Owner is hard work, often isolating and frequently stressful. When you are able to keep the six biggest business killers at bay, your life can be a lot smoother.
Aim At The Right Target
The first rule of marketing – know who you are targeting.
Who Are You Going To Believe?
Misleading marketing, bait and switch ads, to good to be true promises, click bait. We are living in cynical times. Whatever you say about your business is considered with a jaded eye by your potential customers.
Make Me An Offer I Can’t Refuse
All of your marketing needs a reason to come back, an IRRESISTIBLE OFFER to lure people to return – and it needs to be accompanied by three specific elements.
Would You Throw Out A Winning Lottery Ticket?
Would you throw out a winning lottery ticket? Not a chance! Because what if…. Tap into that “what if” feeling and use it to your advantage in your marketing. Here’s how.
I Don’t Need To Convince My Existing Customers To Come Back
You can pour as many customers as possible into your business bucket, but if the bucket has holes, you’ll lose a lot of them.
Why Mail?
If you could put $1 in a slot machine and get $19 out, how many times would you pull the lever?
How Much Is A Customer Worth?
Do you know how much a customer is worth to you over their lifetime with you?
Many Business Owners Struggle With This…
Your success lies in the ability to turn new customers into welcome guests.