Should They Stay Or Go?

Staffing has been a significant challenge for the last few years. You got through and scraped together a team in this unprecedented time of staff shortages.

Hopefully most of who you hired were winners and you’ll want to find ways to keep them around. Some may even be superstars. But, maybe, you are left with a few too many. OR a few that aren’t up to snuff.

We’re sharing some tips we discovered about how to evaluate employees and when it’s time to make the tough decision on letting them go.

Marketing That Blows Your Competition Out Of The Water.

Many people go into business thinking that they’ll market the same way the big chain’s market. After all, if it worked for them, it’ll work for your small independent business too, won’t it?

Marketing for a large corporate brand doesn’t work the same as marketing a smaller, local independent business. Instead,create marketing that takes advantage of what you have that they don’t.

Are You Overworked And Underpaid?

Running your own business is not for the faint of heart. It’s being a master of everything, putting out fires, filling in when needed and paying attention to all the details internally and externally to make sure everything runs the way you want it to.

And the reward is missing out on time with friends and family, living the life you imagined when you started your business.

Use these strategies help you free up time and get out there and enjoy life.

Creating Content Can Be SIMPLE

This week, we want to make your life a little easier by giving you some concrete ways to create content and become more engaged with your followers, which in turn, results in more sales growth.

7 Tips For Engaging On Instagram

Engaging on social media is a marketing necessity these days. Instagram has become a powerful tool for you to connect with followers and customers. Your online reputation is checked by almost every potential new customer. How you are perceived is what will elevate you above your competitors.

Why A Customer Picks YOU.

You never know when your customers will want what you are selling, and there are a lot of options they can choose from – including just staying home and doing nothing.

So what makes them choose YOU?

The trick lies in having three things in place, so that when they want or need what you have, your business comes to mind (and not your competitors!).