How You Can Copy Amazon’s Success
Sears printed its iconic holiday Wish Book from 1933 to 2011, and once again in 2017. During its 78-year run, Sears reported that “tens of millions” in sales were made. All from mailing a catalog. They were the Amazon of their day. And now, Amazon is taking a cue from them to use use one of the oldest and most reliable forms of marketing and you should be too.
How Do You Take Critical Feedback?
There are times in all our lives when someone gives us negative feedback or criticism that makes us cringe. How do you handle criticism when you get a negative online review, an angry customer, a frustrated employee? Here are some ways to make it easier.
Differentiate Your Business To WIN
If you are you ready to transform your business and make a lasting impression we’ll unveil the power of a simple “Thank You”. It’s gratitude in action, and you can put it to work in your business.
Blow Your Gift Certificate Sales Out Of The Water
The end of October… Thanksgiving is right around the corner – what are you going to do to take advantage of this event that is one EVERYONE’S mind?
It’s important to plan ahead and we wanted to show you one of the more popular promotions we send for our clients because it is the most profitable.
Not only does it bring customers into your business before the holiday season gears up in full, but if you choose, it also sells huge amounts of Gift Certificates, providing a cash boost before the slow New Year season.
Take Your Business From ‘Good’ to ‘Spectacular’
Six Simple Ways To Take Your Business From “That Was Good” To “That Was SPECTACULAR!” These are basic strategies that many small businesses don’t take the time to do, yet they make a huge difference in how your customers perceive you and will turn them in to raving fans.
How’s Your WOW?
What’s the WOW in your business?
If you don’t know, it’s worth figuring out. It increases retention, gets you more referrals, more positive online reviews and makes loyal fans out of your happy customers.
Strategies To Maximize Loyalty
You are in a unique position when it comes to really engaging with customers. As an Independent Operator, You are in a much better position than the “corporates” to engage and connect on a far more personal level. You still want to give them rewards and incentives, but there is so much more that goes into creating a successful loyalty program.
How Do I Find More Customers?
Want more new customers? The secret lies in knowing who your best EXISTING customers are. Then you can find more like them. Understanding your target audience is critical for any business, especially a local, independent one – so it’s important to make informed decisions based on data, not assumptions.
Should They Stay Or Go?
Staffing has been a significant challenge for the last few years. You got through and scraped together a team in this unprecedented time of staff shortages.
Hopefully most of who you hired were winners and you’ll want to find ways to keep them around. Some may even be superstars. But, maybe, you are left with a few too many. OR a few that aren’t up to snuff.
We’re sharing some tips we discovered about how to evaluate employees and when it’s time to make the tough decision on letting them go.
Marketing That Blows Your Competition Out Of The Water.
Many people go into business thinking that they’ll market the same way the big chain’s market. After all, if it worked for them, it’ll work for your small independent business too, won’t it?
Marketing for a large corporate brand doesn’t work the same as marketing a smaller, local independent business. Instead,create marketing that takes advantage of what you have that they don’t.