The Most Valuable Asset In Your Business
This isn’t a new concept. And you might be quick to dismiss it. But what successful business these days ISN’T doing this?
Strategies To Maximize Loyalty
You are in a unique position when it comes to really engaging with customers. As an Independent Operator, You are in a much better position than the “corporates” to engage and connect on a far more personal level. You still want to give them rewards and incentives, but there is so much more that goes into creating a successful loyalty program.
How Do I Find More Customers?
Want more new customers? The secret lies in knowing who your best EXISTING customers are. Then you can find more like them. Understanding your target audience is critical for any business, especially a local, independent one – so it’s important to make informed decisions based on data, not assumptions.
Should They Stay Or Go?
Staffing has been a significant challenge for the last few years. You got through and scraped together a team in this unprecedented time of staff shortages.
Hopefully most of who you hired were winners and you’ll want to find ways to keep them around. Some may even be superstars. But, maybe, you are left with a few too many. OR a few that aren’t up to snuff.
We’re sharing some tips we discovered about how to evaluate employees and when it’s time to make the tough decision on letting them go.
Marketing That Blows Your Competition Out Of The Water.
Many people go into business thinking that they’ll market the same way the big chain’s market. After all, if it worked for them, it’ll work for your small independent business too, won’t it?
Marketing for a large corporate brand doesn’t work the same as marketing a smaller, local independent business. Instead,create marketing that takes advantage of what you have that they don’t.
How Do I Design An Effective Direct Mail Campaign
Creating successful marketing is based on simple principles, follow these guidelines and examples and you are sure to grow your sales.
The Power of Direct Mail: How It Can Drive Local Business Success
I encourage you to keep an open mind, you’re here because you want more growth in your business and direct mail is one proven strategy that will get you there.
Eight Ways To Use Customized Marketing To Grow Your Business
Implementing customized marketing strategies to grow your sale and profits, without adding a lot of extra work to you already busy day, should get your focused attention if you want to move your income needle.
What Makes A SUCCESSFUL Loyalty Program For A Locally Owned Business
While many people come looking for a loyalty program (it’s the “magic solution” that everyone is using these days), it’s hard to compare all the options available and know what will work best for you as an Independent Business Owner.
Are You Overworked And Underpaid?
Running your own business is not for the faint of heart. It’s being a master of everything, putting out fires, filling in when needed and paying attention to all the details internally and externally to make sure everything runs the way you want it to.
And the reward is missing out on time with friends and family, living the life you imagined when you started your business.
Use these strategies help you free up time and get out there and enjoy life.