Strategies To Maximize Loyalty

You are in a unique position when it comes to really engaging with customers. As an Independent Operator, You are in a much better position than the “corporates” to engage and connect on a far more personal level. You still want to give them rewards and incentives, but there is so much more that goes into creating a successful loyalty program.

Maximizing results from a loyalty program is more than just giving out points and rewards.  That’s not enough to motivate people, at least not in the long run.

The beauty of a loyalty program is that you compile a large amount of data about your customers, how much they spend, how frequently they visit and when they go lost. That data gives you the ability to create marketing and communication that balances customer satisfaction and engagement with business growth.

Here are some important strategies to consider:

Remember that the success of a loyalty program is closely tied to how well it aligns with your values and the needs of your customer base. Since we work exclusively with independent Business Owners, we understand your unique needs and how to market on a local level. Regularly seeking feedback and being open to adaptation are key to maintaining a successful program over the long term.

Frequency for the Win

This business implemented a simple, yet powerful, marketing strategy. The result : a 50% response rate from their customers, and for every $1.00 they spent on this marketing, they earned $9.00 in sales!

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The Power of Reconnecting: Don’t Let Them Get Lost

It’s so frustrating when you have a frequent customer who suddenly disappears.

Where did they go? Did you do something wrong? Did they move away?

We share a real-life example of how we helped a client re-engage their lost customers with just one targeted email campaign.

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