We all like to think that our business is so loved by our customers that they spend time thinking about how they can come and spend money with us again.
Unfortunately, they, like the rest of us, have so many other things on their mind – their work, their kids’ schoolwork, soccer schedules, piano practice, getting to the gym, grocery shopping…. The list is endless.
You can’t trust that they will return automatically.
It’s not enough to just have a good product. You need to create an experience that engages people and gives them a reason to choose you over the multitude of other options available.
When you find a winning promotion, the best way to capitalize on it is to tweak it and do it again. Adventures is maximizing the benefits of their marketing program by repeating a winner.
Once you have a customer on your customer list, your marketing speaks directly to them. Seeing their name increases the likelihood of the message being read and acted upon and increases the chance of them responding to the marketing. If you aren’t using your customers’ names, you are missing out.
No matter what you’re working towards, or how difficult it may seem to get there, it helps to focus on your “Why?”
The benefits of planning ahead are clear: increased revenues, better customer service, improved productivity, less stress, more time off – the list goes on! By taking the time to create a comprehensive plan, you ensure that you have all the tools necessary for a successful and profitable New Year.
Does the money you are spending on marketing make you money?
Would you throw out a winning lottery ticket? Not a chance! Because what if…. Tap into that “what if” feeling and use it to your advantage in your marketing. Here’s how.
Too many negative reviews can be incredibly damaging to a business’ reputation and can lead to lost customers and revenue. If you are getting them frequently, then there is likely something you need to address to prevent more. The value in it is identifying the specific opportunities for improvement.
How do we monetize followers? How much money have your followers spent with you? Do you have a process to invite them into your business and get them in your database? You can’t rely on followers alone.