In today’s world, everyone is looking for a personal connection. Tailoring your marketing using a customer’s first name is one of the simplest and most effective ways to create that connection.
When people see their own name, they can’t help but pay attention. It’s human nature to be drawn to things that are personal to us, and our own name is the most personal thing there is.
Using someone’s first name shows that you care about them as an individual, not just as a potential sale. And when people feel valued, they’re more likely to do business with you.
So if you’re not already using first names in your marketing, now is the time to start. You might just be surprised at how big of an impact it can make!
It’s Personal – When You See Your Name, It Feels Like The Message Is Just For You
It’s no secret that marketing promotions can get lost in an over-saturated digital world. Including the customer’s first name cuts through all that noise and can make a BIG difference to your overall results.
It’s Flattering – It Makes You Feel Special And Important When Someone Takes The Time To Use Your Name
A personalized message makes customers feel individually recognized and valued, which encourages a more personal connection between the customer and their experience with your business.
It Builds Trust – Using Someone’s Name Shows That You Care About Them As An Individual And Are More Likely To Be Trustworthy
Taking the time to craft messages with a personal touch is worth its weight in gold, especially when it comes to building relationships with customers. Knowing that a business genuinely sees you as an individual and cares enough to use your name makes you feel good about spending money with them.
It’s Memorable – Hearing Your Own Name Stands Out, So You’re More Likely To Remember The Message
Addressing your customers by their name in your marketing gives them that feeling of personalization and exclusivity, because suddenly the marketing message is just for them. Which means your customers are more likely to remember the message and have positive associations with it.
Here’s How To Do It
Here’s an example of the Royalty Rewards® Welcome. When a customer signs up for your Rewards Program, the are added into your Royalty Rewards® database. Right off the bat, your marketing speaks directly to them by using their first name as often as possible.
All emails, texts, postcards… they all include the recipient’s name to attract their attention.
As soon as a customer joins your Rewards Program, they get an immediate text message with a signup bonus, followed by a welcome postcard with an offer. That same offer also appears in their personalized app and in a personalized email.
Since the campaign is tracked, it’s easy to see the results:
• Restaurants: 31% of the recipients redeem the campaign, with an average ROI of $22 to $1.
• Auto Repair Shops: 20% of the recipients redeem the campaign, with an average ROI of $118 to $1.
• Retail Stores: 17% of the recipients redeem the campaign, with an average ROI of $60 to $1.
The best part? This is all done automatically. Everything is done for you every time you get a new Rewards Member. And every marketing campaign deployed after this initial one follows the same principles.
Don’t Underestimate the Value of a Name
If you want to maximize the effectiveness of your marketing, start using people’s first names today – most email programs have this ability without any additional cost or effort. If you want a more robust marketing system that levels out your sales fluctuations, and increases customer retention and spending, let us help. We’ll do it all for you – build your comprehensive customer list and handle all your marketing so that you can focus on running your business.