I was lost once and never got found. Sad day for one local business. People are fickle, forgetful, and as much as you’d like to think your customers all got up this morning thinking about your business, they didn’t. Not because you aren’t amazing (which you are!), but because they’ve got a thousand other things on their mind. So how are you going to make sure they remember you?

If your frustration is wanting more new customers, or increasing sales, or taking home more money, the key to achieving those goals lies in your ability to market your business. And you probably think it isn’t your area of expertise, or it frustrates you, so you put it off. The solution is easier than you think. It’s spending the time now, at the beginning of the year, to come up with a plan and to take action on it. Last week we shared a downloadable marketing plan for you to use - this week we’re taking action on it.

When it comes to marketing your business and increasing sales and profits, nothing will bring you more success than creating a marketing plan. With a plan, you’ll take advantage of important opportunities and events and end up accomplishing marketing in advance, avoiding stress and creating bigger results.

This seems a silly, time consuming task, but this will make you feel great to have accomplished it – and it will make you more productive as you move forward into the New Year.