More importantly, what’s on your customer’s mind?
People do business with people they know, like and trust. Period. Hard Stop.
When you take the time to get to know your customers, understand what is happening in their lives, connect with the current events relative to them, and create fun, intrigue, and excitement, they will be more likely to spend money, return more frequently and recommend your business to others. The result is more transactions, more spending per transaction and more revenue. Suddenly, logic is no longer the deciding factor in a purchases, emotion is.
Connection Matters
Connect with your customers on an emotional level, communicate more, offer stronger incentives and provide memorable experiences. It makes a big difference to go beyond giving customers points, and instead focus on cultivating lasting relationships and building strong connections through personalized marketing.
Our annual Tax Break Campaign is a great example, and the results speak for themselves. It enters that conversation in your customers’ minds with some good news – a special tax rebate! It’s a little cheeky, creates curiosity and it continually succeeds because it provides some levity to an otherwise unpleasant fact of life… taxes.
Here’s what one of our clients says about this campaign and why it works so well.
You Can Have This Success Too.
Customers Want Some Fun.
Making people laugh is one of the best ways to connect with them and make them remember you. The humor can be related to your type of business, your popular items, a special event, your town or state, your sports team, a seasonal event… the options are endless.
Despite the challenging economy, political unrest, the climate crisis (or perhaps because of it), Americans want happy, fun experiences. Businesses that offer creative, entertaining and imaginative experiences are driving deeper connections.
“Brands who put authenticity and courageous creativity at the core of their plans are the ones who generate the most love.”
It’s All About Getting Their Attention.
Your marketing isn’t beneficial to you, and wastes money, if no one
responds to it. To get your marketing read (and responded to) you need
to be different, more personal and intriguing – all while offering
something that your customer values.
This enables you to connect
with your audience on a more personal, fun level and allows your message
to resonate with them in their current state of mind.
Increased Relevance and Relatability
When your marketing campaign aligns with current events and holidays, it means your target audience knows you understand them. You know what they are experiencing. By incorporating themes or messages related to what people are already thinking and talking about, you can make your marketing more appealing and memorable.
Higher engagement
When people see a marketing campaign that connects with something
they care about, they are more likely to engage with it. Aim for
creating pleasurable emotions – friendships are built on trust, and the
same goes for the relationship between customers. Humor and laughter are
great emotions to create connection as are nostalgia, curiosity,
accomplishment, safety, well-being and belonging.
However, it’s
important to approach this type of marketing with sensitivity and tact.
You don’t want to come across as exploitative or insincere, and you
should always consider the potential impact of current events on your
audience. If done thoughtfully and authentically, however, creating
marketing that connects with what is happening in current events and
holidays can be a valuable strategy for engaging with your audience and
driving business results.
The goal of Royalty Rewards® is not to be earning your customers points and sending awards, though that is PART of it. The goal of the marketing we create for you is to use every tool in your toolbox to create a relationship, a connection, and thereby build an iron cage around your customers so they choose you over and over again.
If you are ready to put your marketing on auto-pilot, and have a personal marketing Coach implement and monitor your marketing, book a no obligation consultation call to see how we can help you grow your sales and profits.
