Rory Fatt has always been fascinated with what makes businesses successful. After obtaining his degree in marketing, he went on to work with several multinational corporations, quickly rising to the top and setting sales- records that still stand today. Eventually, Rory decided to venture out and start his own company but regardless of his experience in the corporate world and his university marketing education, he struggled to make his business successful.
Determined to succeed, Rory invested himself in his marketing education, consumed anything that would teach him how to better market his business, and soon discovered direct response marketing. Through trial and error and hundreds of thousands of dollars in experimentation, he cracked the code to getting measurable results using the new direct response marketing techniques he’d learned. This ultimately led to explosive growth in sales and profits for his business.
After this success, Rory knew he could help other small business owners who struggled with the same challenges he did. He began teaching and making his marketing strategies available to other independent business owners like him, and over the years helped more than 6,343 business owners across the U.S. and Canada implement his proven system. But he wasn’t finished. Even though his system was changing lives, it was still difficult for small business owners to find the time to implement the strategies correctly and consistently. Rory’s next challenge was to automate his system into a turnkey, done-for-you program that would run on auto-pilot and follow all of the direct marketing principles he used in his business. Several years and several million dollars later, Royalty Rewards® was born.
Bill Glazer is the founder of Glazer-Kennedy Insiders Circle™ (one of the worlds most successful information marketing companies), Professional Speaker, Marketing Consultant and Coach, much sought-after copywriter, and the #1 most celebrated marketing advisor to the retail industry.
After 30-years of ‘in-the-trenches’ work with his own successful businesses, he perfected his unusually effective advertising combined with direct response marketing. Bill and his “outside the box” marketing strategies have often been featured in the most prestigious marketing magazines in the world.
Most recently, DM News, which is the newspaper of record for Direct Marketers, ran a feature story on Bill’s book, “Outrageous Marketing Strategies that are Outrageously Effective”. The industry journal MR Magazine named Bill and his BGS Marketing System to the list of the ‘100 Top People, Places, and Things Impacting the Industry at the Millennium’…the equivalent of being named to People or Time Magazine’s list of the 100 most noteworthy or influential individuals. And perhaps the shining jewel of Bill’s accomplishments was his winning the prestigious RAC Award at the Retail Advertising Conference. This honor is equivalent in retail as the Oscars are to movies and the Emmys to television.
Today, clients pay Bill Glazer a minimum of $25,000 plus royalties to write advertising for them and they’ll wait routinely 9-months for a $12,000.00 day of consulting.