I’m not going to ask you to pay a penny. As you read the rest of this information, and I explain how Royalty Rewards^® works, and WHY it’s so profitable, in the end I’m not going to ask you for money. I’m only going to ask you to say “maybe” and give it a try for at my expense. I insist that you are THRILLED with the results before you EVER pay me one red cent. Fair enough?

	My name is Rory Fatt, and for the last 12 years, I’ve been hunting down… testing… and proving little-known ways to literally force any business to explode with new profit and more customers.   This has led me to become the leading marketing advisor for businesses around the world, with over 5,843 members using my unusual, yet incredibly effective marketing strategies to double, triple, even quadruple their business' sales & profits faster than ever thought possible.
	In 2005, I partnered with Bill Glazer, the #1 most celebrated marketing advisor to the retail industry.   Together, we have personally invested thousands of man-hours and $2.5 million dollars to dissect and thoroughly analyze each element of the loyalty program process and create a single “master strategy” that any business owner can use to realistically generate a six-figure income in the shortest amount of time...with the least amount of risk...and for the lowest possible investment of time and energy.

You can feel great about giving Royalty Rewards^® a try in your business, because it’s...

“Not Based on ‘Theory’ But Actual Documented RESULTS”

Together, Bill and I have created a Loyalty Program based on 12 years of actual “hard” data – working with business owners around the world, mailing millions of direct mail pieces and emails ... testing & tracking for response...

In most industries, a 3 percent response to direct mail is considered very good. Yet our campaigns are PROVEN to get anywhere from 20% to 75% response or more - 6 to 25 TIMES higher!

But it doesn’t stop there! From our extensive business and retail experience, we know even the ‘best’ program won’t work for YOU if it’s too difficult to implement in your business. That’s why they created Royalty Rewards^® from the ground-up as system that practically runs itself. Meaning there’s...

NO

NO

NO

NO

NO

Works In ANY Market ...For ANY Business Concept

Right now, hundreds of business owners all over the U.S. and Canada, from every concept, in markets as large as New York to as small as Virginia City, Nevada (population 700) are using Royalty Rewards^® to quietly add an extra $2,900.00 to $50,000.00 or more per month to their existing business without working any additional hours and without a single headache.

With Royalty Rewards^® you get a PROVEN, practically hands-free loyalty system guaranteed to Explode Your Profits in Record Time!

Customers who visit 2.43 times more often and spend 4.69 times as much money No extra time on your part required   100% measurable and held accountable for RESULTS! Guests LOVE it and tell their friends about your business Gives you a HUGE Advantage over your competitors – even the National Chains! Proven to consistently and predictably produce an average of $35 for every $1 invested in marketing your business How could we get such great results? Here’s...

How Royalty Rewards^® Solves the BIGGEST
Marketing Mistake Business Owners Make...

MOST businesses focus ALL of their marketing money and efforts on obtaining new customers. Yet it’s been proven that every dollar invested on marketing to an existing customer will return up to 7 TIMES more profit than the same dollar on new customers. That means it’s 5 to 7 times MORE expensive to find a new customer than to retain an existing one!

Does this mean you should stop marketing to gain new customers? No - your existing customers will eventually move away, die, or stop coming to your business for reasons beyond your control - no matter how great your marketing is. So there’s always a need to “replace” them with new customers. But it’s important to ask yourself...

“Do Your Current Customers Really Believe You CARE About Whether
They Keep Coming Back If You Don’t Recognize Their Support?"

By spending ALL or even MOST of your marketing money on obtaining new customers and ignoring your current customers, not only are you putting money into something much less profitable from a marketing perspective, but you’re actually putting your relationship with your current customers in DANGER! Why?

Fortunately, the way to avoid this critical mistake is quite simple. All you have to do is have a system for recognizing and acknowledging your current customers.

The Best Way To Do This Is With A Loyalty Program

However, there are many pitfalls to avoid when choosing the best Loyalty Program for your business. Making the right decision can mean the difference between success and failure of the entire program...

LOYALTY PROGRAM PITFALL #1:
Loyalty Programs Created by Software Developers
With NO Marketing Expertise

A number of software companies have jumped on the loyalty program bandwagon, seizing the opportunity to sell business owners something that sounds good – at least on paper. They sell complicated systems that integrate with your P.O.S. system, or fancy software you have to install on your own computer. Here’s where they drop the ball...

Software, plastic cards and other technology won’t build a strong relationship with your customer. This can only be done through proven, tested, professionally-produced MARKETING. Securing people’s attention and getting them to take the desired action requires emotional direct response marketing expertise most software companies don’t have.

LOYALTY PROGRAM PITFALL #2:
Loyalty Programs That Require YOU To Manage Them

Running a business is VERY hard, time-consuming work. Between all the employee drama, supplier screw-ups, government red tape, customer issues (and other problems too long to list), the last thing you want to think about as a busy business owner or manager is managing a loyalty program.

Unfortunately with a lot of loyalty programs being marketed to businesses, that’s exactly what they expect you to do; come up with, test, print, and send out complicated marketing pieces on timed intervals, that will comply with ever changing postal regulations, mess around with spreadsheets, mailing lists and other complicated mumbo-jumbo.

For the average business owner, this is RIDICULOUS. When things get too complicated, MOST busy business owners will just give up. Don’t make that mistake. Your loyalty program and marketing must be AUTOMATED, as hands-free as humanly possible for it to be successful...

That’s Why We Created Royalty Rewards^® From the Ground-Up
As a “Turn-Key” Program...
Just Give Us Your Customer’s Contact Information
and We Take It From There!

The secret to Royalty Rewards^® high response rates is emotional direct response marketing pieces (written and designed by North America’s leading professional direct response copywriters with top graphic artists at their side) sent in a timely manner AUTOMATICALLY, with the correct frequency. The direct mail and email communications start from the moment your customers are enrolled.

Royalty Rewards^® is made up of 3 Easy-To-Understand “Base” or Foundational Marketing Campaigns (plus optional pieces, we’ll discuss in a moment). We call these our “base”, because they are the FOUNDATION of the Royalty Rewards^® System:

3.) "Lost Customer” Marketing: it takes a lot of hard work and money to gain customers. Royalty Rewards^® makes sure you hold on to them! With our built-in survey feature, “Lost in Cyberspace” campaign, and 3-step “Lost Customer” campaign, you’ll know exactly who’s missing, and why they’re not returning. And most importantly, you’ll have a system working 24/7 on your behalf to get them back!

 First, let’s take a look at...

How Royalty Rewards^® Tracks Your Members’ Transactions

Every time a member returns to your business, your wait staff simply scans their Royalty Rewards^® Card, StikTuit or marketing pieces using the Royalty Rewards Magic Wand^® Barcode Scanner, and records the total purchase into the system. The Royalty Rewards^® Magic Wand makes it so there’s no need for servers or cashiers to waste valuable time entering individual member ID numbers or keying individual names into the system.

If the member is returning for a regular visit, simply use the Royalty Rewards^® Magic Wand to scan the barcode on the Royalty Reward Card. The barcode automatically identifies the member – and all the server or cashier does next is type in the total purchase amount. If the customer is visiting as a result of a specific promotion, when the barcode is scanned the system will record that information as well. That’s ...so easy!

Now let’s take at closer look at...

How Royalty Rewards^® Uses the Point System We
Created For You That’s Virtually FREE To Get Your
Customers To Spend Money At Your Business
More Often...Automatically

Let’s face it – your customers are busy and distracted with their daily lives. Returning to your business is not their highest priority for most of your customers ... even those who say they LOVE your food and your service!

That’s why it’s critical to REMIND your customers of their point totals and offer incentives to visit more often so they can earn an award – bringing them BACK to your business. With Royalty Rewards^®, all of this happens on auto-pilot.

Here’s how:

		Awards Letter: The award letter rewards your members for being a frequent visitor. They are automatically mailed to your members when they reach a spending goal you set. Plus, you decide how much they are rewarded for reaching the goal.    We’ll provide recommended amounts for your type of business. Remember – your Royalty Rewards® system is for your business and is totally customizable and you can change it at any time.   Extensive Royalty Rewards® historical data now shows that 68% - 85% of your members will return after receiving our Award letters Letters, yielding a Return-on-Investment of an average of $73.87 to $189.96 or more for every $1 you invest mailing these out!
		Quarterly Statement Letters:   If a person doesn't earn an award within the quarter, they'll be mailed a statement showing them how far away they are from earning an award.   There's usually an offer included to get them to come in.   Extensive Royalty Rewards® historical data now shows that 37% - 70% of your members will redeem Quarterly Statement Letters, yielding a Return-on-Investment of an average of $47.10 to $118.45 or more for every $1 you invest mailing these out.

As you can see, the point system we create for you at virtually no cost to you on its own is very profitable, but when it’s combined with Special Occasion Marketing the results are PHEOMENAL......

How Royalty Rewards^® Uses the Special Occasion Marketing
To Blow Your Profits Through the ROOF!

There are LOTS of reasons to contact your members throughout the year, but the following occasions represent the most tried-and-true, staggeringly successful promotions that will work for ANY business. These promotions are at the “core” of Royalty Rewards^®. Why? Because they WORK - for ANY business in ANY market - period! 

Welcome Postcard: every new member immediately receives a Welcome Postcard with an offer to encourage them to return quickly.

Birthday Card: There’s hardly a better way to increase loyalty and sincere appreciation from your members and create a tidy profit for your business than sending a birthday cards to your customers.

Belated Birthday Card: this clever promotion helps you capitalize on birthdays - even a month late! Belated birthday cards are sent automatically to new members if they sign up the month after their birthday. For instance, say a member joins your Royalty Rewards^® program in February, and they indicate their birthday was in January. The system automatically sends them a belated birthday card. “Does it work?

Anniversary Cards: Royalty Rewards^® gives you the awesome power to take advantage of this profitable opportunity by sending anniversary cards automatically.

How Royalty Rewards^® Assures You HOLD ON
To Your Hard-Earned Customers

Remember – it’s 5-7 times MORE expensive to gain a new customer than to get an existing customer to come back. However, in a busy business with thousands of customers, it’s virtually impossible to have a cost effective method to determine who’s stopped coming and why...until now! With Royalty Rewards^®, you’ll know EXACTLY who’s stopped visiting your business – and even better – it AUTOMATES the hard work of getting them back! Here’s how it works:

Monthly Email Surveys: You can automatically send email surveys to your members monthly, asking them to rate their experience in your business with criteria you set.   If a member complains of a bad experience with a particular staff member, you’ll know WHO it was, since every visit records the staff ID.   This is even BETTER than “Secret Shopper” services, since the feedback you receive is from REAL customers, not from people who have been paid to use your business. Many of our Royalty Rewards® clients say the FREE email survey feature puts an iron cage around their best customers, protecting them from competitors.   Since feedback is coming from your best customers, it also provides a steady stream of ideas for new, highly profitable products and services. It’s like having a high priced Market Research company working for you for FREE so you can become and maintain your position as the Dominant Business in Your Community.

“Lost In Cyberspace© sending emails to your members is FREE with Royalty Rewards®!   Since emails dramatically increase the response to every Royalty Rewards® promotion, keeping your email list clean is a HIGH priority.   When our system detects that a members’ email address is bouncing (not getting through), the Lost In Cyberspace© card is automatically mailed to the member, rewarding them for updating the system with a current email address.

Lost Customer 3-Step Campaign: if a member hasn’t returned to your business in a while, it’s time to send out the search party! The Lost Customer 3-Step Campaign automatically “chases down” those valuable members who haven’t come back after a preset time period. Sending three postcards in a row may seem “aggressive” – but it’s worth it. Wait until you see the results!

Why Royalty Rewards^® Gets Such HIGH Return-On-Investment

As you can see, we’ve gone to great efforts to prove to you that Royalty Rewards^® will provide you with high return-on-investment. You may be wondering how it’s possible that our Automated Marketing is so highly effective compared to our competitors. All of our postcards are:

Oversized Full Color Glossy 5 7/8”x11” Postcards with Your Business Logo: these HUGE colorful cards are impossible for your members to ignore PLUS they give your business a professional image equal to or BETTER than the chains! (sizes are slightly smaller in Canada due to Postal regulations)

 

Personalized with the Members’ Name on Both Sides: merging a person’s first name into direct mail has been proven to increase response by 45%.

 

Using the Member’s Customized Data in the Mailings: when we mail Awards Letters to your members, their personal points are merged into the letter. This “variable data printing” is proven to increase response anywhere from 1-20 times!

 

Customized Offer Printed on Both Sides: combine all of the above with an offer customized to your members, and response can increase up to 500%!

If they do any marketing at all, other loyalty programs use smaller, non-personalized, non-glossy, cheaper, less-colorful postcards.  Plus to make matters worse, they don’t follow proven direct response marketing principles. The difference? Royalty Rewards^® will give you an exponentially HIGHER Return-On-Investment than ANY other loyalty program – GUARANTEED.

And you’ll ALWAYS know exactly how you’re doing since our...

Easy-to-Use REPORTS Show You Instantly How Much Money
You’re Making With Royalty Rewards^®

At any given moment, you can log in to your Private Royalty Rewards^® Website and easily generate reports showing your Total Number of Members, Sign Ups by Month, Sales Year-to-Date, Sales by Month, Birthdays Next Month, Lost Customers Next Month, Top Percentage of Customers by how much they spend, visiting frequency and much, MUCH MORE.

Unlike “Brand or Image Advertising” that’s impossible to measure and cannot be held accountable for results - you will ALWAYS know your Return-On-Investment with Royalty Rewards^®. Every promotion is 100% tracked for response. Unlike other loyalty programs and “general” advertising methods, our system tracks every dollar you spend and measures EXACTLY how much money you make in return.

The fun doesn’t stop there...

Here’s Even MORE Ways To Have
Royalty Rewards^® Turn Your Business Into a
Cash Machine!

At Royalty Rewards^®, we’re always coming up with new exciting promotions to get your members to come back to your business. The best part – sending any of these optional promotions to your members is as easy as faxing in a simple order form. Every month, we’ll give you a few designs to choose from, and then all you do is simply choose your offer, and how many you want to mail. We’ll make sure your members get them in plenty of time.  Here’s a sample of some of the optional promotions you can choose:

Turnkey SEASONAL Promotions (Optional): Every month we’ll send you new seasonal promotions. Here’s just a sampling, along with REAL return-on-investment data:

How Royalty Rewards^® Keeps Your Members LOYAL
With a Done-For-You Monthly Newsletter (Optional)

Continual contact with you best customers is the BEST way to keep them loyal to your business. And there’s no better way to keep up this continual contact than with a monthly newsletter. So why don’t most business owners do this? Because most are TOO BUSY running their businesses!   That’s why Royalty Rewards® now offers a completely Done-For-You Newsletter SystemTM. Just think – in less than 10 minutes a month, you can have a professionally-written newsletter mailed to your members, including articles specifically about your business. We also integrates the members’ name and their Royalty Rewards® points on the cover to get them coming back to get their next award and for a personal touch that will BLOW AWAY your members – keeping them loyal to your business ... and bragging to their friends about how wonderful you are!

 Now here’s an even more advanced, proven money-making strategy...

How Royalty Rewards^® Can Double Or Triple Your Sales By Offering Your Best Customers The “Red Carpet” Treatment (Optional)

With Royalty Rewards^®, you’ll be amazed how FAST and EASY it is to build up a HUGE loyal member database. In fact, businesses that have been using Royalty Rewards^® for a few years have built databases of 1000 ... 5000 ... even 20,000+ loyal guests – many in remote areas!

Once you have a large enough list to get some meaningful data, you’ll have the power to really kick your sales into high gear using Royalty Rewards List Segmentation^®. Business owners are often amazed when the member-specific sales data Royalty Rewards^® provides reveals that a small percentage of their members are responsible for a high volume of sales.

However, this key information is EXTREMELY POWERFUL, since it allows you to focus your marketing dollars with laser like precision and give “Red Carpet Treatment” to your most responsive members. For this purpose, Royalty Rewards® offers an optional “Gold Card” program. Gold Cards include the customer’s name, as well as a slightly higher multiple of points (i.e., 1.25, 1.5) when scanned into the Royalty Rewards® system. Plus, they are easily spotted by your staff, so they instantly know who of your customers receive the “Red Carpet” Treatment!

And that’s not all!

How To EXPLODE Your Gift Card Sales
(optional)

Most business owners know that gift cards are a great way to boost cash flow – especially during the holidays. Because unlike revenue generated by the sales of food & beverage – where 25% to 40% has already been spent on product cost – gift card money is like a free cash loan! You get to pocket 100% of the cash until the card is redeemed. And even better, industry standards show that 18% of all gift cards go unredeemed - FREE money!

However, despite how profitable it can be for them, most businesses STINK at promoting their gift card program. Around the holidays, they might slap a sign on the front door or in the bathrooms...put out some table tents...but nothing that really drives sales in a big way.

GOOD NEWS! Royalty Rewards^® now offers a Turnkey Gift Card program! Sure, we will provide you with attractive, professionally-produced gift cards with your business name.

And that’s not all...

Now Royalty Rewards^® Gets NEW Customers For You Too!

Royalty Rewards^® is now fully integrated with New Customers Now™, a full service new customer acquisition program. This program uses the same powerful direct response marketing techniques to attract NEW customers to your business, such as:

“Cold List” Birthday Cards: a birthday offer is sent to names of people within proximity of your business who are NOT already on your list.
New Movers: people who have moved recently into your area
“Cold List” Belated and Half Birthday Cards

"Prospect Birthday Cards": a birthday offer is sent to names of people within proximity of your business who are NOT already your cusotmers.
"New Movers": people who have moved recently into your area

These new customer promotions are reported to receive as much as a 30% response ... generating as many as 100 or more NEW customers for your business every month on auto-pilot! And the best part – since this program is fully integrated with Royalty Rewards^®, you won’t be buying names already on your customer list.

I hope you can see ...

There Simply Is NO Easier Way to Make HUGE MONEY
In Your Business. Period.

By now it should be abundantly clear that Royalty Rewards^® is THE PREMIER Loyalty Program for independent businesses – in fact, nothing else even comes close. But it’s not the bells and whistles that are important (although our system certainly has MORE bells and whistles than our competitors). The ONLY thing that’s important is your return-on-investment.

As you can see, we’ve gone to great lengths to provide you with extensive historical data proving to you that businesses just like yours are experiencing $35 in sales for every $1 invested with this program. Every marketing component we’ve put into this program has been rigorously tested in the REAL WORLD. No theory. No guesswork.

Royalty Rewards^® is a bona-fide Culinary Cash Machine™ that WILL work like crazy for your business. So...

You Now Have 3 Choices:

1.) You Can Do This Yourself:

x Create and Test a Customer Database x Design Marketing Pieces x Take Them To The Printer x Comply With Changing Postal Regulations and Purchase Stamps x Address & Stamp The Postcards x Hire Extra Staff With Direct Marketing Experience To Manage The Additional Workload x Hire Computer Programmer To Integrate Database Software With The Mailing Software Repeat the entire process for: x Birthdays x Awards x Anniversaries x Thank-You’s x Welcomes x Quarterly Statements x Email Reminders x Special Occasion Promotions

2.)Don’t Do Anything - putting your business at risk in these challenging economic times, leaving yourself vulnerable to competition

3.)Try Royalty Rewards® FREE!

Q: How Much Money Can I Expect To Make AFTER The Trial Period?

A: After your free trial, the average business spending between $350 - $450 per month on mail produces between $10,500 and $15,790 in additional sales per month.

Remember, this is what you can expect with the BASE program – this doesn’t include ANY of the other optional mailings, newsletters, new customer and other promotions, which will bring in even MORE profits!

Q: “Can’t I Just Do This Myself?”
A: If you were to try to duplicate this program by creating your own in-house system, it would easily cost you $25,000 to $50,000 or more to get off the ground. Not to mention all the TIME it would take to manage your own database, create your own promotions, lick-and-stick stamps, mail out your own cards, etc. Even if you DID do all that stuff (and I don’t know why you would) it STILL wouldn't be as effective or have the proven success record of Royalty Rewards^®! It’s taken us over 12 years and $2.5 million dollars to put this program together. Bottom line, it just wouldn’t make any sense to do this on your own, especially considering that you can try it FREE when you register to watch our next webinar!

Q: “I’ve tried direct mail and it didn’t work”
A: Sometimes business owners try direct mail on their own, with poor results.  Rory Fatt and Bill Glazer, the creators of Royalty Rewards^®, are world-renowned direct mail experts who have spent literally millions of dollars marketing their own products and services through the mail. The Royalty Rewards Mailing System™ is based on 12+ years of actual “hard” data – working with business owners around the world, mailing millions of direct mail pieces and follow-up emails ... testing & tracking for response... In most industries, a 3 percent response to direct mail is considered very good. Yet our campaigns are PROVEN to get anywhere from 20% to 75% response or more ... that’s 6 to 25 TIMES higher!

Q: “Can’t I Just Use an E-Mail or Electronic-Only Loyalty Program?”
A: There’s hardly anything in the world that provides a faster (or cheaper) way to communicate with LARGE numbers of customers than email. So, email is often the preferred method for businesses to reach their customers in a Loyalty Program because it’s cheap and easy. For this reason, numerous companies have come along selling “Email Loyalty Programs” to businesses. Their pitch is irresistible ... “just capture your customer’s name and email address, and everything happens on auto-pilot”. They may even have all sorts of eye-catching email templates to choose from. And their prices may seem reasonable. Here’s what they’re NOT telling you:

Opening rates on email are going down across the board. With every passing day, there are increased delivery issues, increased spam complaints and constant rumors of increased government intervention. Building an entire business based on one communication medium is extremely risky.  First of all, generally only 30-40% of your customers will give you their email address. Your email opening rate may be 10-15%, meaning 75-90% of your customers, prospects and subscribers are not reading your emails...or they’re not getting them at all.  Why? Here’s the sad fact - it’s not that they don’t want to hear from you, they are just not getting your emails in the first place. Spam filters, company firewalls and other constantly changing “rules” are blocking your messages from getting through. Or, some of them are getting your emails and they do want to hear from you, they just don’t have the time.  They have 50 other emails sitting in their inbox they have to read.

In short, email is ONE WAY to communicate with a portion of your customer list.  However, if that is your ONLY method your results will only be a tiny portion of what Royalty Rewards® delivers. If you want to become and maintain the dominant business in your community the multiple media approach Royalty Rewards^® offers is the most cost effective solution.  

Q: "Can I get a copy of my list? How do I know my list is safe?”
A: Yes, absolutely. Your list is backed up daily and maintained on a secure server. At any given moment, you can log in to your Royalty Rewards^® account and easily export your contact addresses and emails. Even if you decide to cancel Royalty Rewards^®, we’ll give you ample time to export your customer’s names, addresses and emails. We never Rent, Trade or Sell Your Information EVER!

Q: “Is there a long-term contract?”
A: NO. Even AFTER your Free Trial, if for any reason you want to discontinue Royalty Rewards^R, there’s no long-term contract. Just let us know, and we’ll cancel your account.  No fuss.

You Deserve MORE For All Your Hard Work

Let’s face it - there’s hardly anyone who works as hard as an independent business owner. Unfortunately, far too few ever earn the money they deserve. It’s time to STOP working too hard for too little...to put and end to shelling out money to advertising salespeople for ineffective advertising - and FINALLY start earning the money you deserve!

You’ll be getting solid returns every month. In fact, you’ll discover Royalty Rewards^® is one of the wisest investments you’ll ever make in your business! Where else can you get $35 in sales for every $1 invested??? Even if we were in a “good” economy - stocks, bonds or mutual funds NEVER yield this kind of HUGE RETURN!

The most significant asset you own is NOT your equipment, your location or your building - it’s your CUSTOMER DATABASE. With Royalty Rewards^® your customer database grows on auto-pilot AND you make a huge return-on-investment at the same time!

Imagine – never again having to worry about “down times” ... if you’re going to pay your payroll ... or pay the rent! Instead, imagine the thrill of pulling into a PACKED parking lot – with a business full of happy customers, and a staff proud to work at the Dominant Business in your community!

You’ll finally join the ranks of the savvy Independent Business Owners who now earn six-figure incomes AND only “work” in their businesses 35-45 hours a week. Imagine finally being able to enjoy the time off you deserve – going on vacations with your family...spending time with friends...playing golf or just “goofing off” because you can afford to pay for the help you need. This isn’t just a dream. The sooner you get started with Royalty Rewards^®, the sooner you will turn this dream into reality. Don’t delay. Request your Free 90 Day Free Trial by Clicking Here. There’s nothing to lose.

I can’t wait to hear your success story!

Sincerely,

Rory Fatt
President, Royalty Rewards^® Inc.
A Division of Firepower Marketing, Inc.